Blogging as a tactical public relations activity takes a certain amount of planning. While there is the planning that goes into content creation and engagement, that means nothing if your blog doesn’t have the right plugins to streamline and organize work flow and optimize content for search.
To put into place the tools you need to accomplish these, there are thousands of plugins you can use, but only a few that you need.
Productivity Plugins
- WordPress Editorial Calendar plugin gives you the ability to add pot ideas and drafts to a calendar. This help you plan ahead, schedule posts and prevent writer’s block. Moving drafts from one day to another is a cinch too.
- Content Scheduler plugin gives you the ability to write or edit a post or page and set a date for it to be reviewed. With this tool you can also predetermine what happens to the content once the expiration has been reached.
Plugins for Content Optimization
- All In One SEO Pack give you a robust tool to use the benefits of long tail keywords to optimize content for search.
- Google XML Sitemap automatically creates a site map of your blog or website that reads well in Google. The is the preferred way search engines index your website’s pages and blog content. This plugin automatically pings Google too.
- W3 Total Cache helps your website or blog load faster. Just using the default setting will give your site or blog a kick in the pants.
- WPTouch plugin for WordPress will give your site or blog mobile capabilities. Since mobile is the any to go research tells us, this helps you create a mobile theme for your site or blog in a short time.
Using these plugins is the first step toward setting the foundation for a successful public relations blog. There are more plugins you should use. Stay tuned.
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