How to Write A Winning Pitch

how to pitch the media

Being great at what you do is all about mastering the fundamentals first. For public relations it’s no different. It’s upon these basic building blocks your professionalism rests, especially as you try to earn media for your business. To earn good media placement, one basic skill you should learn is the pitch. It’s the single most valuable […]

Earned Media Strategy from Relevance

earned media

Late in May, I started my regular column on earned media strategy for Relevance, and online magazine about content promotion news and insights. I have creating a compendium of these posts here. You’ll find a cornucopia of topics here as I dig deep into earned media and bring you, what I hope, is the very best, […]

Marketing Failures: What would make your plan fail

marketing failure

Recently, I read The 10 Biggest Social Media Marketing Fails of 2013. All of us know that there are some good and successful marketing plans out there, while there are also some failures in marketing. Unfortunately, people tend to remember your bad rather than the good. That’s why failures always win and, yes, they are […]

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