Social Media Marketing Strategy for Twitter

Twitter is but one communication tool you can use for marketing public relations and should be considers as a viable tactic for any small business public relations plan. Over on HubSpot, Mike Volpe gives us several Twitter strategies that can help you leverage the social media tool to connect with customers, stakeholders and others important to the success of your business.

Before we get into that, I’ve notice a lot of people are still confused about Twitter. Over on my other blog, Your PR Guy, my colleague and friend Kallie Bonnel (@kjbonnell on Twitter) wrote “My Friends Don’t Get Twitter” that has helped many understand Twitter, and I followed with “It’s Not Just My Friends, But Most People Don’t Get Twitter.”

There’s a lot of strategy tips out there, so here mine: A Strategic Approach  to Using Twitter.

There are more online social communication tools that can be used to create campaigns that reach further and faster than traditional methods, and they give your efforts a personal touch, which other mass media channels can’t. It’s not that those should be ignored or that they are less effective. It’s their design, and how communication preferences of people have changed. They want a more interpersonal approach, and social tolls provide that.

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