Who Needs a Stinking Plan? You Do.

Over on the My Creative Team blog, there’s a little ditty about planning, where I and other social PR digital colleagues were quoted. The basic jest of the commentary focuses around technology — specifically how is has enabled us to make virtually every moment a marketing moment.

Public relations planning is critical to success in the marketplace. Author of My Creative Team blog writes, “I believe in setting strategy first and then letting the strategy dictate the tactics. I believe that if you have done the thinking upfront, you’ll be ready for serendipity or crisis if they arise.”

I couldn’t agree more.