Not all public relations campaigns are created equal. Each have a different strategy to address differing objectives depending a company or organization’s specific goals. If the idea of publicity is new to your business, just getting the word out may be the best public relations strategy.
Here are five news release tips that will help you focus on news happening in your business or organization that interests the public and the media. These are five ideas for news releases you can use today:
- Your business or organization is caught up in some out-of-the-ordinary event involving its employees, customers, clients, or members. For example, the CEO of a wealth management company I work for was involved in Celiac disease fund raising with one of his top clients. Another client of mine — a pre-clinical contract research firm — worked with a foundation involved with kidney disease.
- Employees of your company or organization are involved in a charitable or community service activity; for instance, I have a friend who works for the world’s largest device manufacturer of medical devices for people with diabetes. He also chairs the social media committee of the local American Diabetes Association. The company he works for could use that to gain more publicity.
- Your company or organization has evolved significantly. For example, I know of a local, Hoosier no-name band that has morphed into a popular music group with a distinct following. How about this example? Say, for example, your abstinence training program evolved into a nationally recognized relationship program equipping married couples and those just starting to date with the tools to build healthy relationships. Each of these are worthy of news releases.
- Write a nostalgic backgrounder about the changing phases of your company or organization to remind your public about the company or organization’s rich history. Tie that to a significant holiday or event in history and you’ll likely get some coverage.
- Prophecy on trends that come true in the marketplace that your organization stated is a good news angle too.
As a public relations campaign strategy, each of these news release tips can be fleshed out into full stories that tell about your business or organization’s place in the market and community. They can help you establish your brand and keep it on the top of the mind of those important to your success.
