The Secret Social PR Strategy To Rank #3 on Google

More and more, it is becoming important for public relations professionals to understand and use search engine optimization tactics in their public relations strategy, especially if the campaign is one where a good portion of the communication is done online.

While you can optimize website content for search, that content is static and is something Google hates. So how do you out rank others? The secret is in keywords, particularly long-tail keywords, and where you place them in your text.

Here’s the secret:

Using keywords in the title of your blog posts is one tactic that may help you rank higher on Google, perhaps on page one, top-of-fold like I did.

While this tactic worked for me, there is a caveat. You must create content that is relevant to the keyword, and you should probably create several posts using the same long-tail keyword too. The more relevant content associated with a keyword, the more Google recognizes the work and rewards you with higher page rank.

The benefits of ranking high on a Google search is that your content is easily found. For B-to-B or B-to-C marketing, or other communication functions, such as public relations, ranking high means you’re information is first to answer the search query of someone interested in that information.

Being first means, that interested people are more likely to click through to your site or blog and read more. That’s when they enter the conversion funnel. For marketing that’s good. For PR, that’s good too.