I’ve been blogging since 2006. So I’ve seen blogs come and go. Even some of mine have risen and fallen with time. However, one of the key factors that make blogs extraordinary, that makes them a destination, is a fountain of useful knowledge.
Mr. Media Training is a beacon and provides essential media training tips to public relations professionals and DIY-type business owners. Since I have a fair amount of up-and-coming college students reading this blog, I want to recommend Mr. Media Training as a daily media training read. His insightful, well-written and vividly illustrated posts cut to the heart of what it takes to be a kick ass media relations professional.
In his own words, Phillips writes, “The Mr. Media Training Blog offers daily tips to help readers become better media spokespersons and public speakers. It also examines how well (or poorly) public figures are communicating through the media.”
But don’t take my word for it. I invite you to check out these insightful media training nuggets:
- The Three Questions Reporters Always Ask
- Three (More) Questions Reporters Always Ask
- How To Tell a Good Story: Make It Small
Phillips (aka Mr. Media Training) created a nice little compendium of these posts that give us 21 essential media training tips.
Equally important, Phillips knows how to blog. He follows blogging practices of the trade that make his posts easy to read and very digestible. Here are a few learning tips about blogging successfully as a PR pro.
- Find your niche. Phillips helps readers become better media spokespersons and public speakers.
- Add humor to your blog. Humor is a powerful emotion. It is so great that humor is one of the top emotions marketers use to make content go viral. His examples are plenty, but my favorite is this one: I’m Eating a Cookie: An Instant Media Classic.
- Teach with new content. As an associate faculty member at Indiana University Purdue University at Indianapolis, I teach public speaking. Phillips entry 12 Things 1980s Music Can Teach Public Speakers has become a staple in my class. My students watch this, report back to me what they have learn, and their retention is mind boggling. Helping bring new light to old information, increases the likelihood people remember what you teach them. And when you make it fun, well, need I say more.
Seth Godin writes, “People want connections and growth and something new. They want change.” We learn from Mr. Media Training no just how to be better media spokespersons a better public speakers, but we grow in our understanding of the profession. We make connections with others when she share great content, and we are always fed something new, something fresh and, many times, something humorous. So Phillips does, so should you.
