Part of any marketing communications program for small business should include some form of advertising. Unlike public relations, which sustains and grows relationships between a business and its customers, advertising provides that initial pop. It is an attention-getting tool.
Research tells us that 58% of Americans have researched a product or service online. Given that over half of Americans (that’s your next door neighbor, perhaps, or a customer maybe) are making decisions about the products and services they buy through online research. Doesn’t it make sense to have your company’s product or service ad conveniently located in their search?
The answer is, yes! And Google has made it easier for small business to advertise online. Recently Google launched Adwords Express, a simple and easy way for small businesses to advertise online. Check out the video:
Benefits of AdWords Express
- Easier interface to build and deploy ads makes advertising a cinch.
- Create locally-targeted ads that drive customers to your front door.
- Pay only when someone click on your ad.
- Set a budget and forget about it.
Your competitors are advertising online and sealing your customers. Take them back and save a ton of money on advertising costs too.
